Copywriting.
Social.
Content.
Email.
Hubspot.
Events.
Paid social.
Hello
I’m Laura Gowthorpe (LG), I have 13 years’ experience in B2B marketing from start-ups to global organisations, in sectors covering Accounting; Legal; Technology; Recruitment; HR; Marketing Services and Non Profit. With roles spanning Marketing Executive; Sales and Customer Success through to European Marketing Director for a leading HR tech business.
I spent 2 years as Hubspot Agency Partner under my agency People Inbound, and I have received certifications in Googles Ads and Google Analytics. For graphic design requirements I use Canva and for social scheduling Buffer, Hootsuite and Hubspot.
I’ve been freelance now since 2018, based between the UK and Asia. I’m really efficient, super cost effective and (apparently - not my words) fun to work with.
What do the clients say?
“LG has been absolutely great. And that’s an understatement.”
— Fact3, Co-Sourcing Services, Manchester UK
“LG this is brilliant, really interesting to read and somehow you’ve made sustainability sound sexy.”
— Adobe, Technology, Global
“Laura is excellent, very hands on & extremely knowledgeable. Would highly recommend working with her!”
— Broadbean Technology, Recruitment Technology Platform, London UK
“It’s been a pleasure working Laura, she has been a breath of fresh air and a welcome addition to the team.”
— LBMA, Global Independent Precious Metals Authority, London UK
Examples of work
Whitepaper & webinar.
I designed and carried out quantitative and qualitative research for this whitepaper on the subject of Internal Mobility in the UK and US. Research was carried out through distribution of a survey, combined with one on one interviews with senior HR Leaders from businesses including Dell; Colt Technology and GoCompare. I was responsible for all copywriting, ghost written on behalf of the authors; design and distribution of the final paper via email; paid social and LinkedIn outreach. To support the distribution of the whitepaper we ran a series of webinars on the theme of Internal Mobility.
PR Launch for Merger.
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I wrote the web copy; blog announcement; email comms and had final edit on the press release for the launch of this merger between Fact3 and SaaSAge.
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I managed the PR agency to deliver press coverage; a launch video and headshots for all new staff.
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I audited and migrated all relevant information from SaaSAge’s site over to Fact3’s, rewriting it to reflect the Fact3 brand. I overhauled the services page; case study pages and the people page to reflect the new team.
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I developed a social media plan that ran over the course of 6 weeks post merger. This included paid social across Facebook and LinkedIn, and organic posts consisting of a mixture of static imagery and messaging and short videos edited for social.
Blog and copywriting.
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Blog for GatedContent.com: Marketers are missing high value leads, are you one of them?
Blog for Ledger Bennett: How the subscription economy is transforming the B2B revenue model
Blog for Fact3: Inflation, NI and an extraordinary talent landscape
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I wrote all the copy when we revised the www.reallinks.io website
I wrote a lot of the copy for the www.fact3.co.uk site
Case Study: Achieving Global Dynamic Marketing Consent for GDPR
Case Study: Client stories, the climate pioneer
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Whitepaper copy: Adobe - Embracing sustainability and creating outstanding customer experiences
Whitepaper copy and design: The Complete Guide to Co-Sourcing
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Social media.
I manage organic social media for a number of different clients. I mainly use LinkedIn and Facebook as that’s where most of my clients prefer to focus their efforts. I’ve been social media manager for Fact3; Ledger Bennett; Real Links Technology; Broadbean Technology; Invoke Recruitment and GatedContent.com. For up to date examples please contact me directly.
Pricing
Hourly guide price is between £35-£55. All pricing is dependent on the type, scope and timeline of project. I also offer cost effective bundle pricing for monthly content marketing and social media support.
My CV
Prior to starting my freelance business in 2018 I was European Marketing Director for Broadbean Technology based in London, where I set strategy, managed a team and multiple agencies for delivery and managed the marketing budget for Europe.
I was Head of Marketing for Employer Brand Marketing Agency TMP Worldwide, before that I was a Client Relationship Manager for start up Social Media Search - delivering LinkedIn outreach projects for senior stakeholders. Before that I was based in Manchester where I worked for global law firm Squire Patton Boggs and global accountancy practice Grant Thornton.
I am now based between Asia and the UK, and focus primarily on marketing delivery for B2B clients in the UK and US. Clients include YPO.org; Real Links; Fact3; Adobe; Ledger Bennett and GatedContent.com