Laura Gowthorpe
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Growth Blog

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Pirate Metrics for B2B Growth Marketing

Here’s a brief introduction to pirate metrics. Pirate metrics are the foundation for every single marketing experiment you’ll ever run. You need to know how these metrics relate to the funnel, which are most relevant to marketing and stick to this structure to make sure you’re spending time and resource in the parts of your funnel most in need of work.

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The Ultimate Guide to B2B Growth Marketing

Growth is the sum of small, tactical activities that are user focused, experimental and constantly evolving. This guide will help you as a B2B marketer discover a new mindset enabling you to approach B2B marketing in a more agile fashion. Learn a new process (with templates) for how to experiment, unlock your creativity and build sustainable business growth through marketing.

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